How Authentic Video Content Helped a Local Vietnamese Restaurant in Ingleburn Attract More Customers

About DJ Restaurant

DJ Restaurant is a warm, family-run eatery known for its authentic Vietnamese cuisine, especially its amazing pho. Despite the quality of their food, the restaurant doesn’t do any social media or traditional marketing. Most of their customers come through word of mouth or repeat visits from loyal locals. The owner, known for her friendliness and personal touch, makes every visit feel welcoming.

The Power of a Simple Video

Earlier this year, Angeli Yuson, a South West Sydney-based content creator, posted a TikTok video showcasing DJ Restaurant. The video highlighted the delicious pho, the cozy atmosphere, and the family-owned charm of the restaurant. Angeli’s authentic approach and passion for local businesses helped capture the true essence of DJ Restaurant in a way that felt genuine and relatable.

The video quickly gained traction, reaching 75,500 views within a short period.

Customers Came Through the Door

The impact was immediate. The owner reported that many customers mentioned they had seen the video online and came specifically to try the food featured in it. This surge in foot traffic directly translated into new sales and increased visibility for a business that had previously relied solely on word of mouth.

This case demonstrates a key lesson: authentic video content can directly influence customer behaviour, especially for small local businesses.

Why Authenticity Matters

Angeli’s authenticity is a major reason the video resonated with viewers. Unlike polished advertisements, her content feels real and trustworthy, which encourages people to visit the business.

Equally important is that DJ Restaurant delivers on the promise of the video. The amazing pho and welcoming atmosphere ensured that customers’ expectations were met, making them likely to return and recommend the restaurant to others.

Video Content as a Marketing Tool

For small businesses in Campbelltown, Camden, and the wider South West Sydney region, this case study highlights how video content can be a powerful marketing tool, even for businesses with no prior social media presence:

• High engagement: Videos reach more people than static posts, especially on platforms like TikTok and Instagram.

• Direct influence: Seeing the food and experience encourages viewers to visit in person.

• Local connection: Authentic content resonates with South West Sydney audiences who trust recommendations from familiar voices.

Lessons for Small Businesses

• Invest in video content: Even a simple clip filmed on a phone can attract new customers.

• Be authentic: Genuine experiences build trust and engagement.

• Deliver quality: Ensure your product or service lives up to the content you share.

• Highlight what makes you unique: Share your story, your family ownership, and your local connection.

The success of DJ Restaurant in Ingleburn shows that authentic video content can be transformative for small, family-owned businesses. By combining excellent food with genuine storytelling, business owners can attract more customers, increase sales, and strengthen their reputation in the community.

If you’re a South West Sydney business owner looking to grow your customer base with authentic video content, Angeli Yuson can help you create engaging videos that truly connect with your audience. Contact Angeli below